Andrew James - Design & Reprographics

Outline Identity
The Outline identity was redesigned, by a colleague and myself, partly in response to potential customers perceptions of Outline Engraving Co Ltd as a metal workers, and because the previous logo looked dated and difficult to read.

We used some elements from the old logo (background swirls), but tried to make this logo stand out whilst still keeping a feeling of craftsmanship. We retained the former logo's colour (PMS 281), but also selected new colours for Outline's satellite sites.

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